Logos
Guidelines
We’re proud of the NKC Health brand, and we ask that our logo and colors be used thoughtfully and consistently to reflect who we are across all media mentions. The full-color horizontal version of the logo, shown below, is the preferred option. The vertical logo may also be used when horizontal space is limited. Please follow these requirements so our logo looks its best.
Color
Our official color formulas for our logo are:
- Orange
- PMS 2026C - 1655U
- CMYK 0, 68, 90, 0
- RGB 236, 112, 76
- #ec704c
- Mulberry
- PMS 7650C - 2356U
- CMYK 33, 100, 0, 42
- RGB 112, 26, 80
- #701a50
Clear Space
Please be sure to always maintain a clear space around our logo. To maintain the logo’s visibility and impact, ensure that no other elements intrude within its clear space. The clear space is defined as 50% of the height of the letter “K” in the logo. This area should remain free of any text, graphics or other design elements.
Minimum size
Our logo may need to be resized for various materials and applications. To ensure legibility and clarity, we define the minimum size of the logo based on the height of the “K” in the logo.
- For print applications, the minimum size is 12pt, 0.25in, or 0.635cm in height.
- For digital applications, the minimum size is 1/2” or 50 pixels in width
Please avoid the following:
- Don’t alter or recreate the logo artwork.
- Don’t distort or stretch the logo.
- Don’t change the logo colors.
Neutral colors
The following are our official neutral colors. These formulas provide the specifications needed to reproduce our brand colors accurately across different media:
- Black
- CMYK 0, 0, 0, 100
- RGB 0, 0, 0
- #000000
- Dark Mulberry
- PMS 4119C - Black 6U
- CMYK 70, 71, 37, 58
- RGB 68, 25, 52
- #441934
- Mauve
- PMS 5205C - 5135U
- CMYK 41, 58, 21, 23
- RGB 132, 100, 120
- #846478
- PMS Warm Gray 1C/U
- CMYK 9, 9, 11, 0
- RGB 242, 239, 241
- #f2eff1
- White
- CMYK 0, 0, 0, 0
- RGB 255, 255, 255
- #ffffff
Need help?
If you have questions about how to properly use our logo or other brand elements, please email the Marketing and Communications department.